Think Normal.

Hi, I'm Norman. And I'm too ordinary.

Too ordinary for creatives who chase trends, use clickbait and clever tricks.

Always raising my hand to ask questions and making meetings run longer. Yet teams avoid projects that fail from false assumptions.

Needing more time to think and speaking last in brainstorming sessions. But ideas emerge without the blind spots that fast thinkers miss.

Always chatting with experienced people and seeking their advice—some call it pleasing. However, skillsets expand, networks strengthen, and gains Pro tips that others never hear.

People criticize my poor sales skills and lack of smooth talk. Yet stakeholders remember me—they finally hear genuine advice, not sales pitches.

Most creatives chase extraordinary. I used to be one of them. Now I stay ordinary in order to enables real collaboration—and delivers work that actually works.

When we create something for normal people, we think normal.