Esso Smiles Annual Promotion Social Campaign
Launch
Charity
Sustaining
Wall Game
Wall Game Announcement
Add On Post for CNY
My Role
Copywriting
The Project
A series of social media content was created to upsell the Esso Smiles Annual Promotion - Rice＆Oil Redemption. With the theme of "Add Oil", the content would like to resonate with the target audience through familiar and interesting Hong Kong elements and also reinforce the attention of the promotion.
Deliverable
Social Contents