Hydro Boost Water Gel 2018 Q4 Campaign

My Role

Ideation, Copywriting, Scriptwriting

The Project

Johnson’s 承諾溫和

A thematic campaign for announcing the all-new Johnson's is back with upgraded product’s ingredients and meet standard of EU. Make strong promises and deliver message of GENTLE that reconnect audiences with the product. On the other hand, using the influence of the celebrity who was a new mother to create resonance with the audience.

Deliverable

TVC, KV, Online Videos & Social Contents