Hydro Boost Water Gel 2018 Q4 Campaign

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My Role

Ideation, Copywriting, Scriptwriting

The Project

真正水潤 搽一次就夠

Create a strong and easy to understanding message and visual cue for Neutrogena hero product - Hydro Boost Water Gel. Localize the regional product message (48-hour lasting hydration) to Hong Kong audiences, and reinforce audience's confidence in the product by creating headlines, celebrity synergy, thematic video and social contents.

Deliverable

TVC, Online Videos & Social Contents

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